SEO Fundamentals: Featured Snippets on Google Search

Getting to the Top of Google with Google Featured Snippets

I was really curious to dig into Google’s featured snippets and see how they impact overall search ranking. Nearly 12.3% of search queries in Google trigger a featured snippet, which means there’s a significant chance to boost your content’s visibility. The big question, however, is if that actually then drives engagement with your site. If you’re looking for conversions, is there value in featured snippets? It’s great to answer someone’s question (provide value), however, what does that mean from a monetization standpoint? Well, Google is going to show a snippet, so it might as well be yours. The added benefit is this gets your link to the top of the page – essentially putting you in the #0 slot – above the standard SERP results. This is wicked powerful.

I tried to structure the content below in a meaningful and helpful way. I will update the page as the landscape evolves and there are more lessons learned!

Key Insights: Harnessing the Power of Featured Snippets

Why are we here and why do we care about featured snippets?

Elevating Visibility and Engagement 🚀

• Instant Answers, Maximum Exposure: Featured snippets launch your content to the top of search results, delivering immediate answers to users’ queries and dramatically enhancing your online visibility.
• SEO Catalyst: Mastering the art of targeting featured snippets can boost your SEO strategy, significantly bumping both visibility and click-through rates.

Amplifying Organic Reach 📈

• Boosting Click-Through Rates: By optimizing for featured snippets, you tap into higher organic click-through rates, a crucial metric for measuring online success.

Pioneering in Voice and Mobile Search 🎙️📱

• Dominating Voice and Mobile Searches: As key players in voice search and mobile browsing, featured snippets offer succinct answers that are prioritized in these rapidly growing platforms, enhancing your reach. This is a must have for your site considering the growth in this space.

Driving Traffic and Building Authority 👑

• Traffic Accelerator: A well-crafted featured snippet increases the likelihood of driving traffic to your website, leveraging the prime positioning at the search results’ summit.
• Authority and Ranking Catalyst: Appearing in featured snippets not only boosts your site’s authority but also contributes to overall ranking improvements, solidifying your presence in the digital domain.

What is a Featured Snippet?

A Featured Snippet is a brief excerpt from a webpage that directly answers a search query, displayed at the top of Google’s search results for quick and easy access by users. Google determines a featured snippet by selecting a piece of content from a webpage that best answers a user’s search query in a concise and direct manner. You can optimize your content to increase the chances of it being chosen as a featured snippet, but you cannot designate or specifically control what Google selects.

See what I did there? I took a question a user might ask: “What is a Featured Snippet”, placed it in an H2 towards the top of my article, and I put the answer immediately afterwards. There’s even some additional hidden magic in the page here we’ll discuss later when we hit structured data. Now, if you visit Google (and my H2 from above was selected), you would see the answer in position #0. Unfortunately, there’s more to the process than that, but it’s a start!

There are many different kinds of featured snippets and some different tactics for each. This was an example of a paragraph snippet. We’ll dig into the others more further down in the article.

Definition and Importance in SEO

Breaking it down further – featured snippets are like the VIPs of Google’s search results. You know when you’re standing in line but there’s a paid express lane that lets folks budge? It’s kind of like that…but without a definitive or paid method to get into that VIP line. Since featured snippets are positioned right at the top, they’re crafted to quickly and efficiently answer queries, giving your website’s SEO a serious boost. This gets your content in front of customers and gives your pages juice. These snippets are all about giving users what they need without a click, which could mean they get their answers without necessarily visiting your site.

Despite the users not having to visit your actual site, landing your content in a featured snippet is still grabbing the top spot – if not you, then it will most likely be a competitor. This coveted spot is a trust and authority driver for overall site ranking, and it will drive your click-through rates through the roof. So, getting the hang of these snippets isn’t just helpful – it’s a must have for your SEO strategy. It’s all about making your content the star of the show in Google’s search theater. Just like becoming a star, it takes some time, it takes some talent, and it takes some luck.

Evolution of Featured Snippets in Search Algorithms

Featured snippets were introduced in 2014. Google’s Featured Snippets have evolved to become a key element in search algorithms, shaping how you need to structure your content for optimal visibility. Initially, they provided quick answers to simple questions directly on the search results page. Over time, they’ve become more sophisticated, now pulling information from various sources to answer more complex queries.

As Google’s algorithms have grown smarter, they’ve begun to prioritize content that is not just accurate but also formatted in a way that’s easy for their systems to interpret and present. This means you’ve got to be strategic with headings, lists, and tables. Keep pace with these changes to ensure your content stays at the forefront of search results. Mobile friendly is critical. If it doesn’t fit on a small screen, the content is not going to be featured.

A key element to consider from a Google algorithm perspective is where your page (where your featured snippet would live) is currently ranking in SERP (Search Engine Results Page). According to a study by Ahrefs from 2017 (6 years old now, but still authoritative), your page needs to be in the top 10:

“If your page is ranking anywhere in the top10 Google search results, it has a chance to also get the #0 spot – a featured snippet.”
…
“According to our data, it is 99.58% positive that Google only features pages that already rank in the top10.”

Ahrefs’ Study Of 2 Million Featured Snippets: 10 Important Takeaways

If you’re outside the top 10, might as well abandon hope, right? Nope – we always want to optimize the page. No one (not even Google) understands the algorithm fully. There are over 200 different signals that fall into ranking a page. It’s wicked complex and that’s why SEO can sometimes feel more art than science. With that being said, if we do use all of the science we can (including optimizing for featured snippets), it increases the likelihood of getting into the top 10! Why you get there doesn’t really matter – it’s getting there, getting the clicks, and getting the conversions that count. Do we want to understand how? Absolutely! Are we ever going to fully? Nope. That’s the art and the ambiguity we have to live with when it comes to SEO.

Technical Aspects of Featured Snippets

Before you can snag that coveted spot in Google’s featured snippets, let’s dig into the nitty-gritty behind them. You’ve got to get familiar with the various types of snippets and the technical bedrock they’re built on, like structured data and schema markup. Plus, pinpointing the right keywords and queries is crucial for your technical strategy to hit the mark.

Types of Featured Snippets and Their Technical Foundations

There are a few key types of featured snippets and each has its own unique flair and understanding them can seriously help you climb SERP. Here’s a quick rundown of the different types, what they are, and how they can plug into your SEO strategy:

• Paragraph Snippets:
  • What They Are: They give short, sweet answers to direct questions, typically in a few sentences.
  • Best for: “What is”, “Who is”, “Why is”, “How does” type of queries.
  • Your Strategy: Keep your answers to the point and crystal clear in your content to hit this sweet spot.
• List Snippets:
  • What They Are: Perfect for step-by-step instructions or item lists, they show up in neat bullet points or numbers.
  • Best for: “How to”, “Steps”, “Ways to”, “List of” type of queries.
  • Your Strategy: Organize your lists in a tidy, easy-to-follow format. Make sure you are using HTML list tags under the hood.
• Table Snippets:
  • What They Are: Great for when you’re dealing with comparisons, data, or schedules, these snippets display info in a table layout.
  • Best for: “Top”, “Prices of”, “Types of”, “Comparison between” type of queries.
  • Your Strategy: Lay out your data cleanly and clearly. HTML table tags will be your best friend for structuring this type of content.
• Video Snippets:
  • What They Are: These snippets spotlight a specific segment of a video, often a key moment or explanation.
  • Best for: “Tutorial”, “How to do”, “Demonstration of” type of queries.
  • Your Strategy: Make sure your video content is well-titled and contains a clear, descriptive transcript. Pinpoint the section most relevant to potential queries.
• Accordion Snippets:
  • What They Are: They display answers in an expandable format, ideal for questions that require a multi-part or detailed response.
  • Best for: Queries that require a detailed explanation or have multiple parts/sections.
  • Your Strategy: Structure your content with clear, concise subheadings. Each section should provide a standalone answer that’s part of a larger, cohesive narrative.
• Carousel Snippets:
  • What They Are: These are interactive snippets that allow users to scroll horizontally through a series of items or information.
  • Best for: “Best of”, “Examples of”, “Types of” type of queries.
  • Your Strategy: Present a list of related items or topics in a unified format. Ensure each item in the carousel is distinct and valuable in its own right.

Good stuff! Matching search intent is critical if you want a snippet. If you try to rank your content for the wrong intent, it will most likely not make the top 10 in SERP and it will almost 100% never make a featured snippet. Quality content + search intent is a winning combination.

Structured Data and Schema Markup for Snippet Optimization

To enhance your content’s likelihood of being featured in a snippet, you’ll need to implement structured data and schema markup, which act as signposts for Google’s crawlers. Here’s how to make it work for you:

1. Identify the most relevant schema.org vocabulary for your content. This could be anything from Article to Recipe. For paragraph snippets, the
2. Use Google’s Structured Data Markup Helper to generate the appropriate markup.
3. Integrate the generated schema directly into your webpage’s HTML.
4. Test your markup with Google’s Rich Results Test tool to ensure it’s correct and can be processed by Google.

This seems like a lot of work – and it is. If you had to do this for every article by hand, it would take a lot of time and would be prone to error. Depending on how you are hosting your site, there are plenty of apps and plugins that can. For example, I have WordPress sites and I use RankMath’s freemium plugin to assist in ensuring the structured data is included.

There are many ways to accomplish this task – it can seem daunting, but it is critical in helping drive your pages up SERP. In the case of the H2 towards the top of this article where I targeted “What is a Featured Snippet”, I chose to add the JSON-LD into the page manually. RankMath’s plugin is going to do the majority of the structured data lift for me, however, I did not want to wrap my H2 at the top of my page with their FAQ widget. Instead, I used this Schema Markup Generator (there are many online) to generate the JSON-LD and then used a Custom HTML Block widget in WordPress to embed the schema for the Q and A. If you use your browsers dev tools, you should be able the find the manually injected JSON-LD. Here’s what was injected:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": {
    "@type": "Question",
    "name": "What is a featured snippet?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "A Featured Snippet is a brief excerpt from a webpage that directly answers a search query, displayed at the top of Google's search results for quick and easy access by users. Google determines a featured snippet by selecting a piece of content from a webpage that best answers a user's search query in a concise and direct manner. You can optimize your content to increase the chances of it being chosen as a featured snippet, but you cannot designate or specifically control what Google selects."
    }
  }
}
</script>

Search engines should pick the structured data up, merge it with any other structured data in the page, and then hopefully the Q&A structured data will help drive a potential featured snippet!

See for yourself:

1. Right mouse click on the page
2. Click Inspect
3. In the dev tools to the right on the code, search for FAQPage and you should find the embedded code!

Keyword and Query Considerations to Optimize for Featured Snippets

You really need to dig into the questions and the search intent you want to target – where you think your readers are searching. It’s crucial to research and target long-tail keywords that are question-based or highly specific, as these are more likely to trigger snippets. You’ve got to analyze your niche and identify the queries for which snippets are already being shown, then craft your content to directly answer these queries.

Answer The Public has a free level that helps you understand the questions people are asking in search. This is a great place to start when trying to identify the keywords to target. Another great way to get ideas is the pay attention to the “People also ask:” section within the search results.

Harvest this data and you have the beginnings of potential content for featured snippets. It may seem like I am beating the same drum over and over – but here it is critical to match intent. It’s very easy to assume you know what people are looking for when they type in a query…but people can be surprising. Google uses aggregated search data to understand where and how people engage after typing in that query. Google understands the general search intent…and even if they don’t, they are still right. If we want to make it to the #0 spot, you have to match what Google thinks the search intent is or your content won’t even be considered.

Advanced Strategies for Featured Snippet Optimization

We’re establishing the basics. Now, what do you do with the information we have here. We have different types of snippets – how do we craft our content to potentially be selected? The #1 most critical thing you need to have a featured snippet is that the content actually has to answer the question. If people like the answer, Google knows. How do they know? That’s the SEO magic. The key here is that if your content answers the question and people like it, you will stand a better chance of getting a featured snippet.

Once you have great content, how do you tackle the technical elements to give your content a better chance of being featured?

Techniques for Different Types of Snippets

Understanding the nuances of various snippet types is crucial as you fine-tune your content for Google’s spotlight. Let’s start to get into the technical elements on how you can target different featured snippets:

• Paragraph Snippets:
  • Your Move: Keep it short and impactful. Answer directly in the first few lines, aiming for less than 50 words. It’s about hitting the mark with precision and clarity.
• List Snippets:
  • Your Move: Organize your content in bullet points or numbered lists for easy digestion. Perfect for steps, processes, or item breakdowns, make it snappy and structured.
• Table Snippets:
  • Your Move: Tables are your best bet for data-rich content. Lay out comparisons, stats, or schedules with clear headers and organized data. Google can show a lot of love to a well structured table that hits the mark.
• Video Snippets:
  • Your Move: Got a video? Title it smartly and pack the description with relevant keywords. Ideal for tutorials or explanations, your video should be a clear answer to those common queries.
• Accordion Snippets:
  • Your Move: When you have more detailed answers, break them down into expandable sections. Each part should be a mini-answer to a bigger question, providing depth without overwhelming.
• Carousel Snippets:
  • Your Move: Create a series of related items or topics that users can swipe through. Make each segment count, offering unique value while staying part of a cohesive whole.

It’s critical to take these technical elements into consideration if you are targeting featured snippets. Why let all of that great content go to waste? Aim for the #0 spot and get in front of your readers and customers! And, as always, type the search into Google and look at search intent. If you don’t match intent, your efforts will be wasted.

The Process for Writing a Featured Snippet

You can’t guarantee your content will be featured, but I’m an engineer at heart so let’s build a process! If we put it on rails, it’s easier to verify and its possible then to automate some. Automation and tooling FTW where appropriate.

1. Identify Target Keywords and Questions:
   • Conduct in-depth keyword research for terms and questions relevant to your audience.
   • Pitfall to Avoid: Focusing solely on high-volume keywords; ensure relevance and specificity to avoid content mismatch. Ensure you can rank for the keyword (aiming for the top 10) and aim for long tail with a specific question.
2. Understand User Intent:
   • Analyze the intent behind each keyword to align your content with what users are actually seeking.
   • Pitfall to Avoid: Misinterpreting user intent can lead to irrelevant content, reducing engagement and snippet chances. Type the search into Google yourself and see what the ranking content looks like. Match that intent, or your off the map.
3. Analyze Existing Featured Snippets:
   • Study current snippets for format and content style, adapting your approach accordingly.
   • Pitfall to Avoid: Avoid simply replicating existing snippets; strive to offer unique value and perspective.
4. Create High-Quality, Relevant Content:
   • Develop content that directly answers targeted queries with well-researched, accurate information.
   • Pitfall to Avoid: Compromising content quality for snippet optimization can diminish overall content integrity. Google’s algo is getting better and better at identifying KW stuffing and other tactics that are purely implemented for the purposes of ranking. Put the reader first.
5. Optimize for the Specific Type of Snippet:
   • Tailor your content format based on the snippet type (list, table, paragraph, etc.).
   • Pitfall to Avoid: Inappropriate formatting can lead to missed snippet opportunities. We’ll dig into the different schema types and the such in other articles, but the technical elements here can really make the difference.
6. Use Structured Data:
   • Implement schema markup to help search engines understand your content better.
   • Pitfall to Avoid: Incorrect or irrelevant structured data can confuse search engines and reduce snippet chances. Match type and content to intent for a winning combo.
7. Optimize for Clarity and Conciseness:
   • Ensure content directly addresses the query in a clear, concise manner.
   • Pitfall to Avoid: Overly complex or verbose content can fail to capture the succinct nature of snippets. For a lot of these, people just want answers. Google’s magic can tell when a user has gotten the answer they were looking for based on subsequent searches. If the trail ends with your snippet, that’s a good thing. 
8. Regularly Update Content:
   • Keep content up-to-date to maintain relevance and accuracy.
   • Pitfall to Avoid: Outdated content is less likely to be chosen for snippets and can degrade user trust. There’s a HUGE focus right now in SEO on updating old content rather than generating new. Refreshing an old piece that already ranks can be just the thing to get your article to the top.
9. Improve Overall Site Authority:
   • Enhance your site’s credibility with quality backlinks and positive user engagement.
   • Pitfall to Avoid: Neglecting site-wide SEO and authority can diminish your content’s chances of being featured. Right now, https://sc.scomurr.com is pretty far down there because I neglected SEO for a long time. Now, I have a bunch of content on the site that needs to be cleaned up. Try and just do SEO right from the start, but, if you didn’t, be prepared for a cleanup exercise if you want to get to the top of SERP and get featured snippets.
10. Monitor and Adapt:
    • Continuously review your content’s performance and adjust your strategy as needed.
    • Pitfall to Avoid: Failing to adapt to algorithm updates or competitor changes can result in losing snippet positions. Helpful Content Updates and just general updates to the algo happen all the time. There are tons of pages that are #1 today and completely off the bottom of SERP tomorrow. It’s evolving every day.

Super easy! Each of us should have a half dozen or more featured snippets by the end of the day. Get to it! 

The Impact of Featured Snippets on SEO

We want those eye-catching boxes at the top of the Google search results. What really is the impact, though? Are we chasing a vanity metric in trying to attain the #0 spot in search? Or, does it translate into clicks, interactions, and dollars?

Featured Snippets and Organic Search Results Interaction

Based on the Ahrefs study referenced earlier, featured snippets do reduce the overall number of clicks on the SERP. So that must be taking $$$ right out of the sites pocket, right? It turns out – probably not! If you look deeper into search intent, a “what is” search was towards the top of the funnel (if even in – might have been a student doing research and have zero purchase intent anyway). We need to look at the value of featured snippets a little differently. 

1. Increased Visibility: Featured snippets appear at the top of Google’s search results, granting exceptional visibility. This prominent placement often leads to increased brand exposure and recognition.
2. Higher Click-Through Rates (CTR): Because they’re prominently displayed, featured snippets can attract more clicks than regular search results, especially if the snippet effectively answers the user’s query. Boils down to search intent.
3. Authority and Trust: Earning a featured snippet can enhance your website’s perceived authority. When Google selects your content as the best answer to a query, it signals to users that your site is a credible and trustworthy source.
4. Influence on Voice Search: With the rise of voice search, featured snippets are increasingly important. They are often used as the source for voice assistants’ responses, which means that earning a featured snippet can position your content as the go-to answer for voice queries.
5. Potential Reduction in Site Traffic: It’s important to note that featured snippets can sometimes lead to a decrease in website traffic, as users might get all the information they need directly from the snippet without clicking through to the site.
6. Competitive Advantage: Ranking as a featured snippet can give you a competitive edge in search results. It can set your content apart from competitors, even if they rank well in standard search results.
7. SEO Strategy Refinement: The pursuit of featured snippets encourages the creation of more structured, clear, and comprehensive content, leading to overall improvements in SEO practices.

While informational featured snippets might not directly lead to monetization, there’s a good chance that query wasn’t going to anyway. If you type random “what is” queries into Google search, you get a featured snippet on almost every request (unless you go really exotic or weird). With that being said, you have no intention of purchase, so Google is just answering your questions. If, however, you type in “best”, or, “top”, or “review” query, you will most likely not be rewarded with a featured snippet. Instead, you are presented with the highest-ranking pages that have done product reviews. This is a generalization and there are outliers – search “best dog for kids” and you get a snippet. The searcher might be looking to purchase, but probably not from the Internet right here and right at that moment. Now, if you type in “best bamboo sheets”, you get a slew of product reviews with no featured snippet. This is a search that is probably closer to purchase.

Are featured snippets stealing clicks? Looks like it. Are featured snippets stealing clicks that would lead to sales? Maybe…but probably not.  

Featured Snippets in Voice Search and Mobile Optimization

Optimizing your content for featured snippets is essential in an age where voice search and mobile browsing are becoming the norm. You see, when you search using your voice, especially on mobile devices, search engines like Google often pull up featured snippets to provide quick answers. That means if your content is selected for a featured snippet, you’re not just at the top of desktop search results; you’re also the first voice people hear on their smartphones and smart speakers.

I’m going to write another article focused just on voice search and how we go after that.

Case Studies: Featured Snippets Influencing User Engagement and CTR

Let’s get some authoritative sources on the impact of featured snippets. After all, I want this article to rank and a signal that Google uses is outbound links to authoritative sources. Does this have a huge impact? It’s one of the 200+…so it doesn’t hurt! Additionally, there is a ton of info in these articles. I enjoyed reading them – great info!

• SEO For Featured Snippets Leads To Big Gains: One study highlighted by Search Engine Land showed a page’s organic sessions skyrocketing by 516% after snagging a featured snippet. This is a SEO dream come true, as the CTR for the page leaped from 2% to 8%. Talk about grabbing the limelight! Search Engine Land
• Ahrefs’ Study Of 2 Million Featured Snippets: 10 Important Takeaways: Digging into Ahrefs’ study of 2 million snippets reveals that long-tail keywords are the secret sauce for earning these snippets. Imagine one page ranking for thousands of them! This is a testament to the power of detailed, comprehensive content in the world of snippets. Ahrefs
• How Organic Search CTR is Impacted by Google’s Search Features: Perficient’s analysis shows that featured snippets are a mixed bag when it comes to CTR. While they don’t always guarantee higher click rates, they certainly shake things up by either providing complete answers (leading to fewer clicks) or driving a high CTR to the source site. It’s all about the type of query and snippet. Perficient

Measuring and Refining Your Featured Snippet Strategy

Here’s where it gets really difficult. You’ve followed the 10 step process. You’ve written high quality content you know is going to answer your reader’s questions. You’ve done the technical work. Now what? How do you know if it worked or if it was worth it?

Tools and Techniques for Tracking Snippet Performance

Let’s just get to it – here are some of the tools and techniques to see if your hard work on trying to create featured snippets was worth it. I bet most of this will not be a shocker – but here they are anyway. 

• SEO Platforms (SEMrush, Ahrefs): These comprehensive tools are invaluable for tracking your featured snippet rankings. They provide in-depth analysis of keyword performance, competitor insights, and opportunities for improved visibility. Utilizing these platforms allows you to closely monitor how your content is performing in relation to specific keywords and featured snippets.
• Google Analytics: A fundamental tool for tracking website performance, including snippet click-through rates (CTR). Google Analytics offers detailed insights into user engagement with your content. This data is crucial for understanding how effectively your content satisfies user queries and what aspects of your content might need refinement to improve its appeal in featured snippets.
• Keyword Research Tools (Moz Keyword Explorer, Ahrefs, SEMrush): Regular use of these tools is essential for identifying new opportunities for featured snippets. They help in discovering long-tail and question-based keywords which are more likely to trigger featured snippets. Effective keyword research is vital in aligning your content with the queries your audience is actively searching for.
• Google Search Console: This tool provides specific insights into the queries that lead users to your site. It is instrumental in aligning your content with search intent, ensuring that your content accurately addresses the queries and needs of your audience.
• Competitor Analysis Tools (SpyFu): Keeping track of your competitors’ strategies is crucial. Tools like SpyFu offer valuable insights into the snippet strategies of your competitors, allowing you to understand their strengths and weaknesses and adapt your approach accordingly.
• User Behavior Analytics (Hotjar, Crazy Egg): These tools offer an advanced understanding of how users interact with your content. By analyzing user behavior, you can gain insights into how to optimize your content for better engagement and featured snippet capture. 

How do you really tell if it is working? 

Analyzing and Interpreting Featured Snippet Metrics

It doesn’t seem like there is a free tool to flag when you have content that hits the elite #0 spot. With that being said, here’s a list of options.

1. Manual Checking: One simple way is to manually search for your target keywords on Google and see if your content appears in the featured snippet position.
2. Google Search Console (GSC): While GSC does not directly tell you if you have a featured snippet, you can infer it from performance data. A significant increase in impressions or click-through rates for specific queries may suggest your content is appearing in a featured snippet.
3. SEO Tools:
   • SEMrush: This tool has a feature that allows you to see if your website has any featured snippets. It’s a part of their suite of SEO tools and can provide detailed insights.
   • Ahrefs: Similar to SEMrush, Ahrefs can identify which keywords your site is ranking for and indicate if any are featured snippets.
   • Moz Pro: Moz also offers features that help track featured snippets among the keywords your site ranks for.
4. Third-party Featured Snippet Tools: There are several other SEO tools in the market that may offer the ability to track featured snippets, though they might not be free.

For me, I think watching GSC makes the most sense. If all of a sudden you do have content that makes it to the featured snippet, your page link is going to be the link that accompanies that featured snippet. As a result, it will most likely start garnering additional clicks and move up in the rankings. Watch GSC or GA for pages that are on the move. Once you see that, see if you purposefully structured any content on that page in the hopes of getting a snippet. If you did, put the KW into Google and see if your snippet comes up!

Conclusion

SEO and featured snippets – Is it art? Or, is it science? Is it nature? Or, is it nurture? Is it an illusion? Or, is it reality? Yep.

It’s really hard to determine the impact as you’re doing the lift, however, crafting content to align to featured snippets is going to help drive your content generally up SERP, it’s going to end up getting you more meaningful clicks, and it’s pretty sweet just to see your content in that #0 spot.

Happy blogging!

Additional References

• https://www.semrush.com/blog/voice-search-statistics/