Simplify Claiming Your Google Business Profile Instant Verification

featured image - google business profile instant verification (1860 x 1240 px)

Google Business Profile (formerly Google My Business) is a powerful tool in ensuring your local business is ranked by Google and (most importantly) searchable and findable by your audience and clients. You want to climb your way to that top spot, win clicks, and win customers.

hvac near elk river mn google business results
HVAC near Elk River, MN

It’s fairly easy to claim business and what you really want is Google Business Profile instant verification. Why wait? All you need to do is sign into with a Google account and then work through the guided steps. Most likely, Google already knows about your business. If not, you’ll have to create it from scratch but that’s still very easy. It only takes a few minutes to get you to the point of verification.

Follow the steps here

Why is Your Google Business Profile Important?

  1. Increases local visibility: GBP helps your business get found online by potential customers searching for local businesses on Google Search and Maps.
  2. Free advertising: It’s a completely free tool to create and manage your business listing, providing valuable advertising real estate with minimal effort.
  3. Improved search ranking: Optimizing your GBP with relevant keywords and information can boost your ranking in local search results.
  4. Builds trust and credibility: Verified profiles with positive reviews and accurate information make your business appear more trustworthy and reliable.
  5. Direct engagement with customers: Respond to reviews, answer questions, and post updates directly on your GBP, fostering interaction and building relationships.
  6. Showcases your business: Add high-quality photos, videos, and descriptions to visually showcase your offerings and stand out from competitors.
  7. Tracks customer insights: Gain valuable insights into how customers find and interact with your business through GBP analytics.
  8. Special features: Utilize features like appointment booking, messaging, and product listings to enhance customer experience and drive conversions.
  9. Mobile-friendly presence: GBP ensures your business information is optimized for mobile devices, reaching customers on the go.
  10. Integrates with other Google products: Leverage GBP data seamlessly across other Google products like Google Ads and Search Console for a unified online presence.

It’s important to protect your brand as well. What if a competitor or other odd actor claims your profile? While it might be difficult, it is not impossible. You definitely want to protect your brand.

How to Verify your Google Business Profile (The Long Way)

Documentation here

As of the writing of this article, you can verify your profile in a few different ways. You can do it via Phone or Text, Email, Video recording, a Live video call, or even Mail. None of these are really all that bad to do, but they do take time. Usually, it is pretty fast but it can take up to 7 days via many of the methods and you do have to factor in USPS if you go the snail mail if you go that route.

Verification MethodEstimated TimeProsCons
Phone CallImmediateFastest option, convenient if readily available.Might not be feasible if limited phone reception or prefer not to receive calls.
Text MessageWithin minutesQuick and convenient, especially if you don’t want to answer a call.Requires a phone with SMS capabilities.
Email1-3 business daysEasy if you don’t have immediate phone access.Can be slower than phone or text options.
Video Call1-2 business daysVerifies business location and legitimacy visually.Requires scheduling and video call availability.
Postcard10-14 business daysOnly option if you lack phone or internet access.Slowest method, prone to delays or loss in mail.

With that being said, this seems like it might take a while or force me to find or even possibly interact with another human being. Let’s avoid that if possible. 🙂

Getting Google Business Profile Instant Verification with Google Search Console

Google Search Console (GSC) is a powerful tool that helps you understand how Google views your website. It’s like having a direct line to Google, telling you what’s working and what’s not. GSC shows you which keywords people use to find your site, how often they click on your links, and even how your site appears in search results. This information is gold for making your website better, ensuring more people can find you easily. Plus, it alerts you to any issues Google finds, like broken links or security problems, so you can fix them fast. In short, GSC helps you boost your site’s performance on Google, making it easier for customers to find you.

What it boils down to – you need GSC. An added benefit – if your website is already tied to your unclaimed Google Business Profile, when you add and verify your website with GSC it allows you to auto and instant verify with Google Business Profile!

adding a property via google search console

Follow the wizard to get your website added into GSC. If you already have websites in Google Search Console, hit the Add property button (screenshot above) and follow the wizard. If this is your first site, you can go to the welcome wizard here:

Regardless, you’re going to end up on a page that looks similar to this:

adding in the domain via the welcome experience in google search console

Super simple – for most, on the left just type in your website (we will use for demo) and click continue:

In a moment, a popup will trigger that will tie to your DNS hosting – most likely your domain registrar like GoDaddy, Namecheap, etc. For me, since I have transferred DNS to Cloudfare, I get this popup:

domain verification within google search console - this is the cloudflare verification

Simply click START VERIFICATION button at the bottom. For most, this will take you to the login screen for your DNS hosting. Simply provide your creds:

cloudflare login page

And you will get a screen that wants to add a TXT record to your DNS. This record is more or less inert, except it will allow Google to see you control DNS for this specific domain.

dns record being added into cloudflare DNS for google search console verification

For me, I hit Authorize and I get “Ownership verified” within seconds.

domain ownership verified for google search console. now you can get google business profile instant verification for this business

Now, if this website was tied to my business (and not just a test site I use for fun) Google would see I have control over the domain because I set DNS. Since the domain is associated with the business, Google Business Profile will instant and auto verify the business.

Simple! Fast! I didn’t have to interact with people!

Conclusion – Simple and Fast Google Business Profile Verification

In reality, however, you need both GSC and GBP if you are going to be successful at attracting customers locally online. These are both powerful tools you need to have in your arsenal. Why not shortcut the process, do GSC first and then save on the GBP paperwork? You want to be focused on your business and not on the tedium of sending Google a literal postcard and then waiting 10-14 days.

Reach out with any questions!

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